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News

20 Jul. 2011

MOGOTEX FABRICS FOR INTERIOR DESIGN DEFINED WORLD TRENDS OF 2012

JSC Mogotex delegation headed by General Director Viktor Matsievich came back to Belarus from a business trip to the USA. The company introduced its production to the world exhibition Home Textiles Sourcing Expo (HTSE). According to the high international commission’s evaluation eight samples of fabrics for interior design were selected and the fabrics were called main trend directions of 2012.

Home Textiles Sourcing Expo (HTSE) is the only event in the world which is completely devoted to interior design fabrics and decorating materials. Such parts of textile industry as goods for bathrooms, bed linen, floor covering, table linen (cloths, napkins, sets), pillows, fabrics for furniture, wall covering, curtains, drapes are shown at the exhibition.

The exhibition is an annual event. Its purpose is to define trends for the coming year which will serve as a reference point for producers, dealers and designers of interior from all over the world. The exhibition is organized by Messe Frankfurt, Inc. together with CCPIT TEX that are leaders in organizing fairs and exhibitions in the PRC. China Council for Goods Promotion on the World Market is also among the exhibition organizers. More than 200 exhibitors took part in the exhibition in 2010 and in 2011 the number of exhibitors was 250.

«Though Mogotex is an active and successful member of international cooperation, it is the first time we have taken part in HTSE exhibition. This does not mean we were not interested in the United States before. It is a highly competitive market and world textile producers with long history are striving for their place on it. That is why it was very important for us not only to take part in the exhibition, but also to acquire dealer’s experience, level of offer and international reputation to be able to say that we don’t agree with a popular saying, stating that “just taking part is enough”. We wanted to come back home with practical results», Mogotex General Director Viktor Matsievich said.

Mogotex exhibited its full assortment of goods, both for interior design (fabrics for table linen, drapes and curtains, ready-made goods for interior) and fabrics for special purposes (fabrics for uniforms, working clothes, technical textile with special protective properties).

One of the important goals of Mogotex participation in the exhibition was competition of trends organized by HTSE administration. Mogotex introduced its best samples of fabrics for interior design-table linen, fabrics for curtains and drapes, veils in different colors and different patterns. According to the high international commission’s decision eight samples of fabrics for interior design were selected and the fabrics were called main trend directions of 2012.

«The efforts we made before the exhibition were not in vain. We acquired a good image by demonstrating high proficiency of Belarusian specialists. We also proved that our textile for interior design corresponds to the world demand. From the economics point of view, we got good results in finding new channels for exporting and in this way we fulfilled the task set forth by the country’s government. In particular, we negotiated the issues of supplying our goods through wholesale companies of the United States, signed a dealer agreement with a Canadian company, studied and defined potential opportunities to supply our goods via internet and through sales managers Our participation in HTSE exhibition resulted in a new stage of Mogotex international activity » Mogotex General Director Viktor Matsievich said.


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